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Towards the Transformation Economy

Competing to Make Omni-Positive Choices as Obvious, Attractive, Easy, and Satisfying as Possible

Welf von Hören
9 min readJun 19, 2020

Life can be so much more than it is. More beautiful, more just, more conscious. More transcendental, more connected, more at peace.

Photo by Oliver Sjöström on Unsplash

And you know it.

We all do.

We all long for it, in the depths of our hearts.

A fundamental belief driving my work is that human beings can and want to do and be good.

Humans make good and loving choices, when they’re empowered to do so.

Understanding the transition towards a more beautiful and non-self-terminating world in terms of advancing human sovereignty naturally emerges from this belief.

If we can be good, and want to be good, then the bottleneck is our capacity for making good (omni-positive) choices. That’s what sovereignty is about.

Of course, we and our sovereignty don’t exist in isolation from the world. As ontological design recognizes, there is no separation between consciousness and its environment.

If we want to make good choices, why don’t we?

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